[ezps_tp_post_layout video=”bqSzQ4BhfsY” description=”If you want to increase your search traffic, there are 3 factors you have to pay attention to-. ✅ Technical Foundation ✅ Content ✅ Link Building Watch the video to find out why it is crucial for YOU to get them right! Please, feel free to comment below if you have problems with […]
Tag: content
SEO Case Study: 14x Search Traffic In 8 Months
[ezps_tp_post_layout video=”3hvuqWPsK4M” description=”SEO doesn’t need to be complicated. You need to follow a set of simple steps to identify the problems with your website, fix them and develop a winning SEO strategy going forward. You can see this in action in this SEO case study, where my team were able to 14x search traffic in […]
Surfer SEO Review: How I Took The Number 1 Position By Deleting 85% Of My Pages Content
[ezps_tp_post_layout video=”QtCQGDIlLXs” description=”Surfer SEO review & case study: https://www.matthewwoodward.co.uk/seo/reviews/surfer-seo/ I was recently playing around with Surfer SEO and came across some pretty unusual advice. When reviewing one of my most comprehensive pieces of content, my SEMRush review which had 26,000 words, according to Surfer SEO’s advice I needed to… ….delete 22,000 words! This was crazy […]
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]