Pinterest Ad Types

Pinterest Ads: Supercharge Your Marketing with 6 Pinterest Ad Types for Maximum Results

Pinterest Ads Types
Pinterest Ad Types

Table of Contents

Pinterest Ads: Your Guide to 6 High-Performing Formats

As a visually-driven social media platform, Pinterest has become a powerful tool in digital marketing. To capitalize on the platform’s potential, it’s crucial to understand the various Pinterest ad types and how to use them effectively. In this article, we’ll dive into 6 high-impact ad formats that can drive growth and skyrocket your business success.

1. Promoted Pins

Definition and purpose

Promoted Pins are paid Pinterest ads that appear in the user’s feed and search results. They blend seamlessly with organic content, making them an excellent option for businesses looking to increase brand visibility and drive traffic to their websites.

These are regular pins that advertisers pay to promote, increasing their visibility and reach. Promoted pins blend seamlessly into the user’s feed and can be saved, shared, or clicked just like organic pins.

Types of promoted pins

  • Standard promoted pins: These are static images that can be linked to a specific URL. They’re perfect for showcasing products, blog posts, or other visual content.
  • Video promoted pins: Capture users’ attention with autoplaying videos that showcase your brand’s story or product features in a dynamic format.
  • Carousel promoted pins: Feature multiple images or videos in a single ad, allowing users to swipe through a collection of your best content.

Best practices for creating effective promoted pins

To maximize the performance of your Promoted Pins, follow these best practices:

  • High-quality visuals: Use eye-catching, high-resolution images or videos to draw users in.
  • Clear call-to-action: Encourage users to engage with your content by including a clear and concise call-to-action (CTA).
  • Keyword optimization: Include relevant keywords in your pin’s description to increase its visibility in search results.

2. Shopping Ads: Turning Browsers into Buyers

Introduction to shopping ads

Shopping Ads are a type of Promoted Pin designed specifically for e-commerce businesses. These ads showcase your products with shoppable tags, allowing users to make a purchase directly from the platform. Shopping Ads can significantly boost your online sales by reaching potential customers while they’re actively browsing for new products and ideas.

Setting up shopping ads

To set up Shopping Ads, follow these steps:

  • Create a product catalog: Upload your product data to Pinterest via a data feed or manually add individual products.
  • Enable shopping on your profile: Connect your product catalog to your Pinterest business profile, allowing users to shop directly from your pins.
  • Create a shopping ad campaign: Choose the products you want to promote and set your targeting, budget, and bidding strategy.

Tips for optimizing shopping ads

Optimize your Shopping Ads to maximize their effectiveness with these tips:

  • Use high-quality product images: Showcase your products with clear, visually appealing images that accurately represent their features and benefits.
  • Write compelling descriptions: Craft engaging and informative product descriptions that highlight the unique selling points of your products.
  • Optimize product titles: Include relevant keywords in your product titles to improve their discoverability in search results.

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3.  Story Pins: Engaging with Immersive Content

What are Story Pins?

Story Pins are a unique, immersive content format that allows users to experience a multi-page narrative through images, videos, and text. While not directly shoppable, Story Pins can be a valuable tool for building brand awareness, driving engagement, and fostering a sense of community around your business.

Benefits of using Story Pins for advertising

Some benefits of using Story Pins as part of your advertising strategy include:

  • Increased engagement: Users can interact with your content by swiping through multiple pages, promoting a deeper connection with your brand.
  • Storytelling opportunities: Showcase your brand’s personality, values, and behind-the-scenes moments through a captivating narrative.
  • Organic reach: Story Pins can be discovered and shared by users, increasing your brand’s visibility on the platform.

Crafting compelling Story Pins

Create captivating Story Pins with these tips:

  • Plan your narrative: Outline a clear and cohesive story to guide users through your content.
  • Combine visual formats: Use a mix of images, videos, and text to create an engaging and immersive experience.
  • Include CTAs: Encourage users to take action by incorporating CTAs that direct them to your website or encourage them to follow your profile.

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4. Collection Ads: Showcasing Product Collections

Introduction to collection ads

Collection Ads are a specialized ad format that combines a hero image or video with a curated selection of products. Users can click on individual products to learn more or make a purchase. Collection Ads are ideal for showcasing themed product collections or highlighting seasonal offerings.

Creating and managing collection ads

To create and manage Collection Ads, follow these steps:

  • Select a hero image or video: Choose a visually appealing, high-quality image or video that represents the theme of your collection.
  • Curate your product selection: Handpick a collection of products that align with the theme of your ad.
  • Design your ad: Organize your content within the ad format, ensuring a visually cohesive presentation.
  • Set up your campaign: Choose your targeting, budget, and bidding strategy, and launch your Collection Ad campaign.

Design tips for successful collection ads

Maximize the impact of your Collection Ads with these design tips:

  • Consistent branding: Maintain a consistent visual style across your hero image or video and product selection to reinforce your brand identity.
  • Clear product presentation: Ensure that each product within the collection is clearly visible and easily identifiable for users.
  • Compelling hero image or video: Choose an attention-grabbing hero image or video that effectively communicates the theme or concept of your collection.

5. App Install Ads: Drive App Downloads

Definition and purpose of app install ads

App Install Ads are a specialized ad format designed to promote mobile apps and drive app downloads. These ads appear in users’ feeds and search results, featuring a clear call-to-action that directs users to the app store for immediate download.

Setting up app install ads

To set up App Install Ads, follow these steps:

  • Create an app install pin: Design a visually appealing pin that showcases your app’s features and benefits, and include a clear call-to-action for users to download the app.
  • Link your app store URL: Connect your app install pin to the appropriate app store URL, ensuring a seamless user experience from ad engagement to download.
  • Launch your campaign: Set your targeting, budget, and bidding strategy, and initiate your App Install Ad campaign.
  • Tips for optimizing app install ads

Optimize your App Install Ads with these best practices:

  • Highlight key features: Showcase the most compelling features and benefits of your app to entice users to download.
  • Use engaging visuals: Employ eye-catching images or videos that accurately represent your app’s user experience.
  • Optimize for search: Include relevant keywords in your ad’s description to improve its visibility in search results.

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6. Sponsored Influencer Content: Partnering with Pinterest Influencers

Leveraging influencer marketing on Pinterest

Influencer marketing on Pinterest involves partnering with popular users who have a significant following and high engagement rates. By collaborating with influencers to create sponsored content, businesses can tap into their established audience and increase brand exposure.

Finding the right influencer for your brand

Consider the following factors when selecting an influencer to partner with:

  • Relevance: Choose an influencer whose niche aligns with your brand and target audience.
  • Engagement: Evaluate the influencer’s engagement rate to ensure they have an active and responsive audience.
  • Authenticity: Select an influencer who has a genuine connection with their followers and can effectively represent your brand’s values.

Collaborating with influencers for sponsored content

Maximize the success of your sponsored influencer content with these tips:

  • Define clear objectives: Establish specific goals for your collaboration, such as increasing brand awareness, driving website traffic, or generating sales.
  • Develop a creative brief: Provide the influencer with guidelines for creating content that aligns with your brand’s messaging and objectives.
  • Track performance: Monitor the performance of your sponsored content, analyzing key metrics such as impressions, engagement, and conversions to measure success and inform future collaborations.

Ad Targeting: Reaching the Right Audience

Importance of ad targeting

Effective ad targeting is crucial for ensuring that your Pinterest ads reach the most relevant audience, resulting in higher engagement rates and a better return on investment (ROI).

Types of targeting on Pinterest

There are three main types of targeting available on Pinterest:

  • Interest targeting: Reach users based on their interests, browsing history, and engagement with similar content.
  • Keyword targeting: Target users who search for specific keywords related to your products or services.
  • Audience targeting: Leverage existing customer data, such as email lists or website visitors, to create custom audience segments for your campaigns.

Optimizing targeting strategies

Optimize your Pinterest ad targeting with these strategies:

  • Refine your audience: Continuously analyze and refine your target audience based on performance data and insights.
  • Test multiple targeting options: Experiment with different combinations of interest, keyword, and audience targeting to determine the most effective approach for your campaigns.
  • Monitor and adjust: Regularly review your campaign performance and make adjustments to your targeting strategy as needed to improve results.

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Budgeting and Bidding: Cost Management for Pinterest Ads

Overview of Pinterest ad pricing

Pinterest operates on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) bidding model, allowing advertisers to set their own budgets and bids based on their objectives and desired outcomes.

Setting a budget and bidding strategy

Establish an effective budget and bidding strategy by considering the following factors:

  • Campaign objectives: Align your budget and bidding strategy with your campaign goals, such as brand awareness, website traffic, or conversions.
  • Competitive landscape: Evaluate the competitiveness of your niche and adjust your bids accordingly to ensure your ads remain visible.
  • Return on ad spend (ROAS): Monitor your ROAS to ensure your campaigns are generating a positive return on investment, and adjust your budget and bids as needed.

Tips for maximizing ROI

Maximize your ROI on Pinterest ads with these tips:

  • Test and iterate: Continuously test different ad formats, targeting options, and bidding strategies to identify the most effective combinations.
  • Optimize ad creative: Regularly review and update your ad creative to maintain user engagement and drive better results.
  • Monitor performance: Stay up-to-date on your campaign performance and make data-driven adjustments as needed to improve ROI.

Pinterest Ad Types – Summary

Understanding the different Pinterest ad types and how to effectively leverage them is crucial for driving growth and success on the platform.

By mastering promoted pins, shopping ads, story pins, collection ads, app install ads, sponsored influencer content, and refining your targeting, budgeting, and bidding strategies, you can create high-performing Pinterest advertising campaigns that deliver powerful results for your business.

Remember to continually test, optimize, and monitor your campaigns to maximize engagement, reach, and return on investment.

With the right approach and a deep understanding of Pinterest’s ad formats, you can unlock the platform’s full potential, reaching your target audience and driving exponential growth for your business. So, start exploring these powerful ad types and strategies today, and watch your business soar to new heights on Pinterest.

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Pinterest Ad Types – Frequently Asked Questions

1. Can I target ads to specific countries or regions on Pinterest?

Yes, you can target your Pinterest ads to specific countries or regions. When setting up your ad campaign, you can choose the desired location targeting to ensure your ads reach the most relevant audience based on their geographic location.

2. How can I track the performance of my Pinterest ads?

Pinterest provides advertisers with detailed analytics and reporting tools to track the performance of their ads. Through the Pinterest Ads Manager, you can monitor metrics such as impressions, clicks, conversions, and return on ad spend (ROAS), allowing you to make data-driven decisions and optimize your campaigns for better results.

3. Are there any restrictions on the type of content I can advertise on Pinterest?

Yes, Pinterest has guidelines and policies in place that restrict certain types of content from being advertised on the platform. These guidelines cover areas such as adult content, illegal products or services, dangerous products, spam, and more. Make sure to review Pinterest’s advertising policies before launching your ad campaigns to ensure compliance.

4. How can I improve the performance of my Pinterest ads?

Improving the performance of your Pinterest ads involves continuous testing, optimization, and monitoring. Experiment with different ad formats, targeting options, and bidding strategies to identify the most effective combinations.

Regularly review and update your ad creative to maintain user engagement and drive better results. Additionally, stay up-to-date on your campaign performance and make data-driven adjustments as needed to improve ROI.

5. How do I set up a Pinterest business account?

Setting up a Pinterest business account is simple and can be done by following these steps:

  • Go to the Pinterest for Business website and click “Join as a business.”
  • Enter your email address, password, business name, and select your business type.
  • Follow the on-screen prompts to complete your account setup, including adding your website and verifying your domain.
  • Customize your profile by adding your logo and creating relevant boards.
  • Connect your other social media accounts, if desired.

Once your business account is set up, you’ll have access to various features and tools, such as analytics and advertising, to help grow your business on Pinterest.

6. How long does it take for Pinterest ads to be approved?

Pinterest typically reviews and approves ads within 24 hours, but it can sometimes take up to 48 hours, depending on the volume of submissions and the complexity of the ad content. Make sure your ads comply with Pinterest’s advertising policies to avoid delays or disapproval.

7. Can I use video in my Pinterest ads?

Yes, you can use video in your Pinterest ads. Video pins and promoted video pins are an engaging and effective way to showcase your products, services, or brand story. Additionally, videos can be included in other ad formats such as Story Pins and Collection Ads.

8. What are the ideal image dimensions for Pinterest ads?

The recommended image dimensions for Pinterest ads are 1000 x 1500 pixels with a 2:3 aspect ratio. This size ensures that your images display optimally on both mobile and desktop devices. It’s important to note that Pinterest will truncate images with an aspect ratio greater than 2:3, so it’s essential to adhere to these guidelines for the best results.

9. How can I target my Pinterest ads more effectively?

To target your Pinterest ads more effectively, consider using a combination of interest, keyword, and audience targeting. Continuously analyze and refine your target audience based on performance data and insights.

Additionally, experiment with different combinations of interest, keyword, and audience targeting to determine the most effective approach for your campaigns. Regularly review your campaign performance and make adjustments to your targeting strategy as needed to improve results.

10. Is there a minimum budget requirement for Pinterest ads?

There is no minimum budget requirement for Pinterest ads. However, the platform recommends setting a daily and lifetime budget for your campaigns to ensure that your ads deliver the desired results.

The amount you spend on your campaigns will depend on factors such as your objectives, targeting, and bidding strategy. It’s essential to monitor your ad performance and adjust your budget as needed to maximize your return on investment (ROI).

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